The answer is both yes and no. Yes, because with 173 malls within the city limits, there is almost one mall in every corner of the capital. But it’s also no because (surprise surprise!) people in Jakarta don’t go to mall ...
It is one of the best Market Research we have seen from our international markets. It goes beyond our expectation and will give us a lot of good inputs to prepare the Indonesian local menu!
BOI and NewForesight worked together on a complex project that involved many types of data gathering across several islands in Indonesia. Their commitment to the project, competence in managing the operations, and savviness in the analysis were truly impressive. They are also fun to work with.
We are very happy with the research provided by BOI Research Services, because they work very methodological, they produce useful insights, and their recommendations are actionable and precise.
I like to say that “BOI is our 360 degree friend”. BOI is one of the research agencies that can build and develop a friendship, not merely a client-relationship. Bravo! Good luck to BOI!