BOI Research Services

New approach to brand mapping

admin — Mon, 15 Apr 2013 02:11:06 +0000

How well do people know a brand?
What are the solutions that products or services offer?
What feelings do these solutions provoke in people?
What kind of relationship do people have with a brand?

A common approach to measure people’s brand associations in detail is to undertake qualitative research. This, however, severely limits the number of respondents. Quantitative research, in contrast, provides data on a large scale, but often lacks the detail of the qualitative approach. Our new online survey tool MindWorld© combines the best of both worlds: it enables brand mapping among many people while still yielding detailed information spontaneous associations with your brand.

What do you get?

Valuable brand information in a user-friendly online tool
Comparison with brand competitors
Statistical analysis in one clear visual
Actionable feedback for your marketing communication

MindWorld© gives you an in-depth and unbiased look into the thoughts of your customers and stakeholders. Your customers give their spontaneous associations about your brand in an easy and fun online survey.
MindWorld© can be used for:

Measuring real-time brand equity
Evaluate the impact of marketing campaigns
Compare effectiveness of slogans or commercials
And much more!

Customer Satisfaction Survey 2012

admin — Tue, 18 Dec 2012 03:07:39 +0000

Since we aim to satisfy our customers’ needs to the fullest, we regularly conduct customer satisfaction surveys. We have asked our Dutch, Indonesian and South East Asia clients about their satisfaction with our services. Our NPS this year is 35%!

Notable mentions are that clients in the Netherlands are (very) satisfied with Programming Questionnaires, Analysis & Tabulation and Graphs & Presentations. Our Indonesian and South East Asia clients are also are (very) satisfied with In-depth interviews and online surveys.

What our clients say about working with BOI:

Very pleasant experience, everything taken care of into great detail. Good support from Dian.
High quality and fast service. Labor intensive jobs can be outsourced. Proactive mindset, good expertise.
Always quick service and competitively priced!

Suggestions from our clients:

An online briefing form.
More comprehensive analysis methods.
The application of usability testing.
Using an online panel in Indonesia.
New presentation techniques.

Some of our Dutch clients have indicated to be interested in expanding their research into South-East Asia. A recent example is the use of Customer Focus Groups. Some of our other services include Desk Research, Online Research, Analysis & Tabulations, Focus Group Discussions and Charts & Presentations.

New Dutch trainee

admin — Tue, 18 Dec 2012 03:06:22 +0000

In order to support our Dutch projects, BOI hires trainees from the Netherlands approximately every six months. Since the first week of November, Jelle Roukema has joined our team as a trainee. Jelle graduated for his bachelor Business Administration and his master Organizational Design & Development at Radboud University in Nijmegen. He will reinforce our team over the next six months and will also act as a central contact for our Dutch customers.

Online Surveys in Indonesia

admin — Tue, 18 Dec 2012 03:05:46 +0000

There is a growing need for research that is not only efficient, high quality, customized to customer needs, but also affordable. Research teams also like to be in control of their research design.

In order to meet these needs, BOI will start from January 2013 onwards with an easy solution for online research: Online boutique market research.

Boutique market research consists of a research design which is tailored to the needs of our clients who require online Business-to-Customer quantitative research. This research is especially suitable for customers in SES A and B; with coverage in Sumatera, Sulawesi, Kalimantan and individual provinces in Java.

What do we offer?

A tailor made online questionnaire with around 30 questions
A net sample of 400
Cross tabulation, including coding of open answers
And of course a presentation and report of the results

All reasonably priced. Interested? Contact us via email or by phone (+62 21 333 888 01)

Customer Satisfaction Survey

admin — Thu, 26 Jul 2012 04:46:03 +0000

BOI Research Services attaches great importance to the quality of our services. We aim to provide services that are as closely aligned with the desires of our clients as possible. Therefore, it is essential to know how our customers experience our service.

To evaluate the current status of our services, we will send out a new customer satisfaction survey. The questionnaire is still in draft but will soon be conducted. Of course we hope for your support and cooperation so that the results can be used to optimize our services to better fit to your needs.

New Trainee from the Netherlands

admin — Wed, 25 Jul 2012 04:45:23 +0000

To support our Dutch projects, BOI makes use of a trainees from the Netherlands. Approximately every six months we receive a new trainee. After the departure of the previous trainee, Ronald Maassen, we have had a new trainee from the Netherlands working here since the end of May. Freek Damen, 27 years old has already graduated from the University of Tilburg and holds a Masters in Marketing Management and Strategic Management. He will reinforce our team over the next months and also acts as one of the main contact points for our Dutch customers.

Visiting the Netherlands

admin — Tue, 24 Jul 2012 04:44:47 +0000

In about 2 to 3 months, BOI will be visiting the Netherlands again. During this period we will visit all of our clients. Let us know if you would like us to come by for coffee. And because August this year will officially mark two years at our office in Jakarta, we will be celebrating with bringing gifts!

BOI Labs

admin — Mon, 23 Jul 2012 04:43:35 +0000

BOI Research is currently working on two of our own projects. The first is a study on foreign companies when entering the Indonesian market. The aim of the project is to identify the expectations of entrepreneurs entering a new foreign market. In addition, the research focuses on the differences between prior expectations and the results afterwards. Currently, interviews with entrepreneurs in Indonesia are being conducted. We expect that we can present the results in the next newsletter.

In addition, an independent study is being designed to investigate the trend of ‘Job Hopping’ in Indonesia. The general feeling currently being experienced by organizations is that many employees tend to quickly switch between employers. The research will focus on the motivation of employees in their choice of employer and what the underlying reasons are to switch to another employer.

New services

admin — Mon, 12 Mar 2012 03:31:33 +0000

BOI has begun with some new services in Indonesia for both companies and research agencies alike. Through our experience in past years, BOI has built knowledge in undertaking efficient market research in automotive, branding, electronics, heavy equipment, insurance and health care in Indonesia. Because of the success of these projects, in 2012 BOI will be able to support you in Indonesia with:

Mystery Shopping
Combined Quantitative Research
Audits
Market Feasibility Study

MIE 2012 in The Hague

admin — Thu, 12 Jan 2012 03:36:42 +0000

The Marketing and Information Event (MIE) will be held on the 1st and 2nd of February 2012 at the World Forum in The Hague, Netherlands.

Just like last time, Dian Irawati and Ingmar van den Brink will attend this fantastic event for researchers in the Netherlands.

We hope the MIE will give us the opportunity to meet our customers and introduce our company and services to prospective clients.