Mystery shopping makes it possible to monitor the advisory and service quality within a company, as well as the adherence to defined guidelines in the context of customer contact in an objective manner. But also determine strengths and weaknesses and make deductions about the potential of improvements. Next to this, mystery shopping can help motivate your staff to think about their attitudes and behavior, and how this could be related to the branding of the company.

Online survey allows research to be finished faster at a fraction of the cost of the traditional face-to-face interviews. In addition, it also prevents bias that might be caused by the respondents feeling uncomfortable when they have to answer the questionnaire with the presence of the interviewers.

A Focus Group Discussion is an ideal form of qualitative research in which perceptions and opinions towards a product or service can be studied. One of the main characteristic of a FGD is the interactive group setting of the participants. This can result in a unique situation, while having FGD, of generating new ideas or solutions while the topics are discussed.

This method can produce very precise and specific answers as well as an exhaustive and varied knowledge about individual determined experiences, opinions and motives, which the group interview and the quantitative methods cannot encompass. The method of the in-depth interview is also appropriate if your subject or research questions are somewhat controversial, sensitive or tabooed.

Co-creation is a research method which involves a discussion between different stakeholders of an organization, for instance management team, employees and customers. Experts can also be a part of Co-creation session in which they might give new or fresh perspective not previously thought of by the organization stakeholders.

Despite the proliferation of online survey, face-to-face interviews remain the main research method used in Indonesia. Other than pen and paper, tool such as tablet has been increasingly used. This allows for greater control on the quality of data entry. There are 2 types of face-to-face interviews: door-to-door and intercepts.

Central Location Testing (CLT) is a quantitative research method where consumers are invited to come to a controlled environment where they will take face-to-face interviews. This method is commonly used for, but not limited to concept testing, or new products and packaging. Common locations used malls or specific location made especially for CLT purpose.