• The Indonesia 2018 Rice Report is available!
  • F&B, agriculture, consumer insights, and more



BOI has produced a one-stop report about rice production in Indonesia. The report is a result of the cooperation between BOI Research and HARA. The report touches on economic trends, governmental policies, consumption and production conditions in Indonesia’s rice industry. The report contains detailed rice production data on a regional level from 2014-2018 with predictions from 2019-2020. Want to read more? Check out this article at Warta Ekonomi (Bahasa Indonesia).
How to get the report If you’re interested in purchasing the report (US$ 1.000), go to our

Limited time offer: the first 20 buyers or those with the promo code get a 25% discount on the report!

What are the areas that could improve on rice productivity in Indonesia? What are the forecasts for rice productivity per region for 2019-2020 in Indonesia? What kind of governmental policies are in place affecting rice productivity in Indonesia? What kind of fertilizers do the rice farmers in Indonesia typically use, and why? What are the most important factors affecting rice production in Indonesia?

What external and internal factors contribute to the growth movements of the Indonesian economy? What are the prospects of economic growth for Indonesia in the near future? How big is the Indonesian middle class, and what amount of income is considered to be middle class? What challenges does Indonesia phase to grow its economy? What is the effect of Indonesia’s current demographics on its GDP?

Which countries are the biggest rice consumers in Asia as of 2018? What are the trends around per capita consumption of rice in Indonesia? What countries does Indonesia import its rice from?

What are the projections for rice production in Indonesia on a regional level for 2019-2020? What is the amount of husked/unhusked rice produced in Indonesia from 2014-2018? What is the productivity of each island/region of rice production in Indonesia? What areas in Indonesia are the most productive in rice production 2014-2020? How big are the harvest areas for rice in Indonesia, and what are the trends for harvest area?

What kind of fertilizers do Indonesian farmers currently use, and why? What are the most popular poppy seeds for Indonesian rice farmers? What are the main pests currently affecting rice production in Indonesia? What external and internal factors are affecting Indonesian rice production? What measurements are currently being taken to increase Indonesian rice farming productivity? What are the differences in rice production conditions between Indonesian islands?

What governmental policies influence rice price movements in Indonesia? What are the governmental policies for fertilizers and pest control for rice production in Indonesia? How effective are the governmental policies regarding rice production of the Indonesian government, and what are they trying to improve?


BOI offers custom-made market research to our clients. We believe in effective communication and that everything stands or falls with good communication. We need to perfectly understand what you expect from us. By clear protocols, we determine your application so that there are no misunderstandings. BOI provides boutique market research, which means intensive communication with the client is important. Our starting point is a kick off meeting with you to determine what it is that we need to uncover. We assist in deciding on the right types of research tools to answer the proposed research question. This means that sometimes more than one approach will be used to get the insights that you are looking for.


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  • Mystery shopping makes it possible to monitor the advisory and service quality within a company, as well as the adherence to defined guidelines in the context of customer contact in an objective manner. But also determine strengths and weaknesses and make deductions about the potential of improvements. Next to this, mystery shopping can help motivate your staff to think about their attitudes and behavior, and how this could be related to the branding of the company.

  • Online survey allows research to be finished faster at a fraction of the cost of the traditional face-to-face interviews. In addition, it also prevents bias that might be caused by the respondents feeling uncomfortable when they have to answer the questionnaire with the presence of the interviewers.

  • A Focus Group Discussion is an ideal form of qualitative research in which perceptions and opinions towards a product or service can be studied. One of the main characteristic of a FGD is the interactive group setting of the participants. This can result in a unique situation, while having FGD, of generating new ideas or solutions while the topics are discussed.

  • This method can produce very precise and specific answers as well as an exhaustive and varied knowledge about individual determined experiences, opinions and motives, which the group interview and the quantitative methods cannot encompass. The method of the in-depth interview is also appropriate if your subject or research questions are somewhat controversial, sensitive or tabooed.

  • Co-creation is a research method which involves a discussion between different stakeholders of an organization, for instance management team, employees and customers. Experts can also be a part of Co-creation session in which they might give new or fresh perspective not previously thought of by the organization stakeholders.

  • Despite the proliferation of online survey, face-to-face interviews remain the main research method used in Indonesia. Other than pen and paper, tool such as tablet has been increasingly used. This allows for greater control on the quality of data entry. There are 2 types of face-to-face interviews: door-to-door and intercepts.

  • Central Location Testing (CLT) is a quantitative research method where consumers are invited to come to a controlled environment where they will take face-to-face interviews. This method is commonly used for, but not limited to concept testing, or new products and packaging. Common locations used malls or specific location made especially for CLT purpose.






  • It is one of the best Market Research we have seen from our international markets. It goes beyond our expectation and will give us a lot of good inputs to prepare the Indonesian local menu!

    Sabrina Bitton & Marco Munscher, Jamba Juice Indonesia,
  • We are very happy with the research provided by BOI Research Services, because they work very methodological, they produce useful insights, and their recommendations are actionable and precise.

    Ediani Nugrohowati, Bumiputera,
  • BOI and NewForesight worked together on a complex project that involved many types of data gathering across several islands in Indonesia. Their commitment to the project, competence in managing the operations, and savviness in the analysis were truly impressive. They are also fun to work with.

    Joost Gorter, NewForesight,
  • I like to say that “BOI is our 360 degree friend”.  BOI is one of the research agencies  that can build and develop a friendship, not merely a client-relationship. Bravo! Good luck to  BOI!

    Teguh Pratiwi (Tiwi) Sulanjari, Suntory Garuda Beverages,



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