Data Driven Decision-Making
In this digital era, businesses have been connected to massive data through various digital tools today. Different functions (department) in the organization produced its data that can be different or even overlapping with one another. However, companies need the right amount and mixed data to…
New Indonesia rice production report
Jakarta, October 31 — BOI and HARA launched its first report “Indonesia’s Rice Report” today. This report is a result of cooperation between the two organisations which takes advantage of each other strengths, HARA in collecting near-time agriculture data though its technology and BOI in…
Pre-trip anxiety: those days are over.
BOI has completed its research of the online hotel booking sector in Great Jakarta, Surabaya and Bandung area. In this analysis consumer’s awareness of existing brands, frequently used hotel booking websites, motives to book online and their average spending will be discussed. You probably know…
Are recognized brands that important nowadays?
This time BOI has investigated a small part of the personal care and fashion sector in Greater Jakarta and East Java, specifically shampoo and shoe brands. Within this research, consumer awareness of existing brands and their motives to buy that certain product will be revealed….
Golden screen: is XXI still the one to beat?
Recently BOI completed its research of the cinema market in Greater Jakarta area. While this is far from an in-depth look into the cinema market in the area, it provides a glimpse of consumer preferences in general. What’s the first cinema brand that comes to…