BOI Labs

At BOI Research Services, we believe in practice what your preach. That is why we encourage our researchers to do their own research, next to the work we do for our clients. We like our people to show of their skills and work. Anybody at BOI can start their own BOI Labs Project, whether they are a trainee or a senior research executive.

BOI Labs is a playground where members of our team can play around with new ideas for market research about serious topics, fun topics or where wild and crazy ideas can be tested. In the end of the day, the projects in BOI Labs are also meant to come up with ways to make BOI work more efficient, more accurate and create new solutions for our clients.

It is part of our effort to continiously encourage research, improve the skills of our executives and stimulate research we like.



The Dutch Bitterballen on the Indonesian market

Among the Dutch bitterballen are a very popular snack. This does not count yet for the Indonesians. Or does it?

The project about Borobudur

Not too long ago BOI Research Services went to the Borobudur temple in Central Java, Indonesia. With a lot of enthusiasm and new ideas we started this project.

Jakarta: Mall capital of The World?

do you know that Jakarta’s upper and middle class (A+, A and B consumers) actually go to malls less often as their counterparts in Surabaya or Denpasar? Surprising as it seems, but the numbers don’t lie.