BOI Labs is a playground where members of our team can play around with new ideas for market research about serious topics, fun topics or where wild and crazy ideas can be tested. In the end of the day, the projects in BOI Labs are also meant to come up with ways to make BOI work more efficient, more accurate and create new solutions for our clients.
It is part of our effort to continiously encourage research, improve the skills of our executives and stimulate research we like.
The Dutch Bitterballen on the Indonesian market
Among the Dutch bitterballen are a very popular snack. This does not count yet for the Indonesians. Or does it?
The project about Borobudur
Not too long ago BOI Research Services went to the Borobudur temple in Central Java, Indonesia. With a lot of enthusiasm and new ideas we started this project.
Jakarta: Mall capital of The World?
do you know that Jakarta’s upper and middle class (A+, A and B consumers) actually go to malls less often as their counterparts in Surabaya or Denpasar? Surprising as it seems, but the numbers don’t lie.