Brand research is a method to investigate various aspects of a new or longstanding brand to gain insights that can help curate brand value. Usually, to compare with competitor product.

What you get

  1. Help you to find out the awareness rate of your product
  2. Where they find out about the product
  3. Users’ perception and judgement about product
  4. Show how the brand has grown and tell you if your communications are working
  5. Provide insight that can be used to create a more efficient tactics and rational decision regarding your resource

Research Features

  • Brand Awareness: measure how many people know the brand compared to the competitor
  • Brand Associations: special attributes/traits that people associate with the brand
  • Brand pPerception: accumulation of customers’ judgement about a product
  • Brand Loyalty: leans on metrics like NPS/CSAT to determine how likely people are to buy from your company/organization again and how likely they will recommend your product to a friend
  • Brand Preference: shows how many people would prefer to choose your products over competitors, finding insight about why even customers that never tried the product still prefer this product over its competitor
  • Brand Health Tracking

How we do it


Brand Health Tracking

Brand health tracking is a set of metrics that assess brand’s performance in terms of awareness, usage, positioning, and performance. Brand health tracking (BHT) can help you evaluate aspects of the brand funnel that require improvements, brand positioning as well as strengths and weaknesses. BHT is typically done on a yearly or quarterly basis.

What you get

  1. Measure how your brand is performing on awareness and usage, brand positioning, and brand performance
  2. Show what aspects of the brand funnel need bolstering, whether the brand position is correctly aligned with brand objectives
  3. Strengths and weaknesses lie in order to improve brand investment

Research Feature

How we do it