BOI has completed its research of the online hotel booking sector in Great Jakarta, Surabaya and Bandung area. In this analysis consumer’s awareness of existing brands, frequently used hotel booking websites, motives to book online and their average spending will be discussed. You probably know…

This time BOI has investigated a small part of the personal care and fashion sector in Greater Jakarta and East Java, specifically shampoo and shoe brands. Within this research, consumer awareness of existing brands and their motives to buy that certain product will be revealed….

Recently BOI completed its research of the cinema market in Greater Jakarta area. While this is far from an in-depth look into the cinema market in the area, it provides a glimpse of consumer preferences in general. What’s the first cinema brand that comes to…

Indonesia remains one of the most attractive places to invest in Southeast Asia. And it’s easy to see why: the economy has been growing steadily, its middle class continues to expand, and its consumers’ confidence is consistently high. In a country where more than half…

8 years since its start in 2010, BOI has established itself as a boutique market research company, with services tailored specifically to meet the clients’ needs. During this period, BOI has been growing with its clients, not just in Indonesia, but also in Asia and…