This time BOI has investigated a small part of the personal care and fashion sector in Greater Jakarta and East Java, specifically shampoo and shoe brands. Within this research, consumer awareness of existing brands and their motives to buy that certain product will be revealed….

Recently BOI completed its research of the cinema market in Greater Jakarta area. While this is far from an in-depth look into the cinema market in the area, it provides a glimpse of consumer preferences in general. What’s the first cinema brand that comes to…

Indonesia remains one of the most attractive places to invest in Southeast Asia. And it’s easy to see why: the economy has been growing steadily, its middle class continues to expand, and its consumers’ confidence is consistently high. In a country where more than half…

8 years since its start in 2010, BOI has established itself as a boutique market research company, with services tailored specifically to meet the clients’ needs. During this period, BOI has been growing with its clients, not just in Indonesia, but also in Asia and…

We are excited to share the details of our newly formed partnership with HARA. This doesn’t only mark a huge milestone for both BOI Research and HARA, but also illustrates the huge potential and need for reliable data from the food and agriculture sector. HARA…