A competitor landscape can help you learn how your competitors work and identify potential opportunities to outperform them. Stay atop of your industry’s trends and ensure your products are consistently meeting, if not exceeding, industry standards.
What are the benefits?
- Develop (or validate) your Unique Value Proposition
- Improve products by capitalizing on competitors’ weaknesses
- Obtain benchmarks to measure growth
- Uncover market segments that are unoccupied by competitors
- Identify gaps between competitors’ value and consumers’ need
What you get
- Feature matrix
- Pricing
- USP/Differentiator
- Strengths and weaknesses
- The importance of the target market
- Drivers and barriers on market entrance
- Indirect/secondary competitors impacting the company
How we do it
Experiences
- F&B
- Baby Equipment
- Cosmetics
- e-Commerce
- Electronic Equipment
- Entertainment
- Finance & Banking
- Furniture
- Training & Consulting
- Travel & Hospitality