Businesses often have a hard time understanding consumer behavior. BOI research can help you develop profiles detailing certain inclinations in purchasing behavior. Identify the drivers and barriers, motivation, and consumption habits of your target consumers.

Types of consumer research

What are the benefits?

  • Identify target consumers based on consumer profiles
  • Valuable feedback from consumers to optimize certain features in your products and services
  • Understand market readiness – finding if and how much people are willing to spend on your products

How we do it


  • F&B
  • Baby Equipment
  • Cosmetics
  • e-Commerce
  • Electronic Equipment
  • Entertainment
  • Finance & Banking
  • Furniture
  • Training & Consulting
  • Travel & Hospitality