Your brand image forms a very important part of your company. Nowadays, almost no product are not branded anymore. Brands enhance associations, which can have either a positive or a negative impact to the sales of your branded goods or services. So, in order to build a strong brand, it is significant to gain insight in your brand.
Brand image analysis will answer this following questions that your brand needs:
- How do customers really perceive your brand?
- Do you leave the right image to your customers?
- Does your advertisement’s message work?
- How do customers compare your product or brand with your main competitors?
- What makes your product or brand unique?
- How can you change the perception of your brand to your customers?
BOI Research Services introduces a unique take on brand equity research. Unlike most brand equity research solutions, BOI utilizes both qualitative and quantitative research methods in one solution!