Brand tracking is a longitudinal research method which is very valuable for the development of your brand image. By measuring the same factors on a frequent basis, the trends can be measured with respect to your brand. These trends should be influenced by company’s action. For example, is the amount of promotions positively affecting my brand reputation? Or what is the relationship between my advertisements on TV and my brand recall.
BOI Research Services is specialized in performing brand tracking studies. We start with a clear understanding what your company would like to know exactly, and we will develop a questionnaire (mainly) accordingly. This questionnaire will deliver results on a frequent basis, and the differences in the time are extremely interesting. BOI will draw comparisons, conclusions and recommendations for your company to enhance your brand value.