Gathering information about the desired characteristics and specifications of a product that fulfils the needs of potential consumers. It can be conducted during the early product discovery stage to generate new ideas and recognize the users’ preferences, as well as in post-launch stages to gain feedback for possible changes.
Research Features
What you get
- Optimize shelf space and are leveraging data and insights to accomplish this
- Optimize the focus of sales by targeting specific group that usually bought product from a certain shelf position