Research Design
The research aims to explore the knowledge and perceptions related to Bitterballen, quantify its associations, potential and marketing input, and examine preferences between the Krokky brand and real Dutch Bitterballen. It also seeks to map out thoughts, attitudes, and expectations about Bitterballen using a convenience sample.
Fieldwork Period
17 April – 7 July 2015
Respondent Criteria
Bitterballen consumer
Research Method
Quantitative (CASI) and Qualitative (IDI &FGD)
Sample
0
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Bitterballen Report
Laporan Bitterballen