Research Design

The research aims to explore the knowledge and perceptions related to Bitterballen, quantify its associations, potential and marketing input, and examine preferences between the Krokky brand and real Dutch Bitterballen. It also seeks to map out thoughts, attitudes, and expectations about Bitterballen using a convenience sample.

Fieldwork Period

17 April – 7 July 2015

Respondent Criteria

Bitterballen consumer

Research Method

Quantitative (CASI) and Qualitative (IDI &FGD)



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Bitterballen Report

Laporan Bitterballen